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Chairman of the board was invited to attend bell ceremony to celebrate the listing of Simei Media

Release time:2014-02-27 | Views:1227

As the second largest shareholderof Simei Media, Chair of the board Wu Hongxin was invited to attend the bellceremony to celebrate its listing in Shenzhen Stock Exchange on January 23,2014.


 

   Simei Media profile:

    Simei media is a Class I comprehensiveadvertising enterprise in China and its main business is to provide all-aroundadvertising services. It covers media agency and brand management mainly to providea whole package of services to customers from market research, brand planning,creative advertising design, media planning, media buying and monitoring andevaluation.

 

Simei Media has become one of thelocal leading advertising enterprises after years of development, as itsturnover volume has ranked the first place for several consecutive years amongthe advertising companies in Zhejiang Province. The business scope and scalehave been broadened rapidly through endogenous expansion and extensional buyouts.At present, subsidiaries and branches have been established in Shanghai,Nanjing, Hengdian, Guangzhou and Beijing, grabbing stable market share in themost developed and most dynamic regions in the advertising industry. Currently,Simei Media boasts core competitive advantages in terms of customers, technology,brand, media strategy, human resources, business scale and media interaction,among which, the media strategy is the main driving force behind its rapiddevelopment. Nowadays, the competition is increasingly fierce. The competitionfocus has been changed from the price into the dissemination effects. Theservice is also shifted from purchasing to media strategy.

 

The media strategy service broughtin 547 million yuan, 817million yuan, 865 million yuan and 391 million yuanseparately from 2010 to the first half of 2013. The compound annual growth ratereached 25.82% from 2010 to 2012, respectively accounting for 52.08%, 60.78%,61.08% and 57.36% of the media agency revenue. With the continuous improvementof comprehensive technical strength, the media strategy service capabilitygrows bigger and bigger with huge expansion space for business scale.

 

Simei Media has establishedlong-term stable cooperation with many renowned domestic and international customersdue to its professional execution and excellent brand reputation, including thegrowing brands of Sanjiu, Erke and Yunnan Baiyao (94.80,0.17, 0.18%), aswell as WPP, Publicis and other international 4A companies. After over 30 yearsof development, the advertising industry has shown strong vitality in China andtaken the leading position in growth rate among the national economic industries.However, compared to the international market, there is still huge room forimprovement for the proportion of advertising investment in main business incomeand the advertising market share in GDP. The global economy has been recoveringsince 2013. The domestic economy has gradually recovered. It’s likely that theadvertising industry will usher in a new round of rapid development.

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